Brands get creative to ditch secondary packaging

Raconteur | Quantis’ Global Plastics Lead Laura Peano was interviewed by Raconteur to share insights on how brands are making moves to meet consumer expectations for reduced packaging — and using it as an opportunity to innovate. In the piece, she explains that since “…packaging is so close to the consumer, it’s often viewed as one of the most tangible impacts, regardless of the share of a company’s environmental footprint it represents.” But insists on the need to take a science-based approach to avoid impact-transfer when making decisions about packaging. “While she believes secondary packaging should be removed ‘when it serves solely a marketing purpose’, Peano says care must be taken not to remove packaging where it contributes to preservation.” The article unpacks how brands from different industries are tackling packaging challenges at a time when prioritizing consumer experience is still the norm.