Quantis France Director Dimitri Caudrelier just returned from Cosmoprof Asia hosted in Hong Kong. After meeting with cosmetics partners from across the region and presenting on key sustainability issues such as packaging and plastics, Dimitri shares three takeaways from his trip and highlights the opportunities for science-driven sustainability strategies for beauty brands in Asia.
This article is drawn from Dimitri’s LinkedIn article.
These shifts toward sustainable packaging create new pathways for brands to delight consumers, change how they operate and indeed, reinvent the industry
1+ The Asian beauty market continues to boom, and it is ripe for sustainable transformation.
The beauty industry in Asia-Pacific is already the largest market region, and it is expected to grow the fastest for years to come. A lot is at stake for the industry’s global environmental footprint. European and American companies with strong environmental strategies have opportunities to make a sizeable difference — even seemingly-small eco-design tweaks can have a massive positive effect at Asian scale.
While Asian markets have unique drivers, a number of key sustainability issues are shared worldwide. The largest themes at Cosmoprof Asia included plastics pollution, Post Consumer Recycled (PCR) materials, bio-based materials, and the growing demand for natural and organic formulas. As cosmetics companies have their sights on capturing opportunities in the Asia market, the opportunities to delight consumers and drive sustainable transformation are there for the taking.
2+ A future for beauty packaging: sustainability + desirability
In our cosmetics sustainability report, Quantis calculated that packaging accounts for an average of 40% of a cosmetic product’s carbon footprint. It is also a visible reminder to consumers of their product’s environmental impact. For both physical and reputational reasons, packaging is becoming a key focus area for beauty brands. As they ramp up their environmental action, companies are finding that the new “constraints” set by environmental performance actually open up countless opportunities for design innovation.
In a dynamic presentation at Cosmopack, Quantis France Director Dimitri Caudrelier and Elie Papiernik, the co-founder of leading international brand intelligence, design and architecture firm centdegrés, shared the key issues and trends in sustainable packaging. Dimitri spoke on that we are seeing emerge through our work with SPICE, the Sustainable Packaging Initiative for CosmEtics. To design in a smart sustainable way, we need to understand the entire product value chain. It’s critical to harness science-based insights to help discern the right environmental issues to tackle. In an elegant response, centdegrés cast a vision for how these shifts toward sustainable packaging create new pathways for brands to delight consumers, change how they operate and indeed, reinvent the industry.
3+ A viable plastics strategy: use science to tackle plastic pollution + drive impact
Plastic waste, microbeads, a future ban on single-use plastics, circular economy, recyclability, marine pollution, bio-based plastics — every day we are talking about plastics. Brands are ready to act on more sustainable packaging solutions. But where should they set their focus? What innovations should be implemented? How can they find their bearings in a sea of plastics information, claims and solutions?
During a full session at Cosmoprof, Dimitri shared some key facts on plastics from a scientific perspective. In a circular economy, plastics can have some environmental benefits in certain applications. But when plastic leaks into the environment, this becomes a major issue. While plastics may present certain sustainable solutions, plastic pollution must be addressed, and fast. Quantis is leading the Plastic Leak Project, a multi-stakeholder initiative developing a methodology enabling companies to locate and measure plastic leakage along their value chains.
We encourage companies to:
- Reduce the quantity of packaging used
- Increase packaging recyclability
- Avoid plastic dispersion
- Support collection and waste management
To Bologna and beyond for sustainable solutions
The path companies need to take to secure a future for the beauty industry is becoming clearer every year. As market opportunities continue to grow, brands need to find ways to innovate and design sustainably. There’s a lot to do. We look forward to journeying with Cosmoprof and our cosmetics partners worldwide to drive the shift the industry needs. See you next year in Bologna!