Supercharging sustainability metrics with science

“Science has helped identify, quantify and measure some of the world’s most pressing sustainability challenges — including climate change, water scarcity and land use — but companies traditionally have set sustainability goals in the same way they would other business goals.
Often, businesses set conventional sustainability goals that stakeholders expect — that either reach for the low-hanging fruit or grasp for incremental and often random stretch goals.
But because these goals are not always intertwined with the core sustainability issues surrounding the business, firms struggle to maintain a consistent sustainability narrative. Some companies openly tout their sustainability successes, while others may be doing cool things but opt not to talk about it. Others may admit they are “sustainable” but preface it with the claim that “sustainability is a property of the entire socio-economic system and may not be achieved by the actions of a simple company.””

Read the full article on greenbiz.com