Quantis teams up with WBCSD to Shape New Sustainability Standards for Tire Industry

The Tire Industry Project (TIP), a sector project of the World Business Council for Sustainable Development (WBCSD), has launched new Product Category Rules (PCR) for the tire industry.

The PCR will ensure compliance to information and transparency standards when creating an Environmental Product Declaration (EPD) — an independently verified and registered document that demonstrates the environmental performance of a product. The industry PCR was designed to be used in any region of the world to produce EPDs.

Tire Industry

TIP commissioned UL Environment to develop and publish the PCR, then tapped Quantis for verification and improvement. Quantis contributed its expertise in life cycle assessment and experience guiding sector-wide sustainability efforts to coordinate and lead the PCR review process, which included pilot testing with TIP members, evaluation by other program operators including the Japan Environmental Management Association for Industry (JEMAI) and the International EPD System, and a public and peer review phase. Key learnings and feedback from these stages were used to shape the final PCR, which is applicable to EPDs published under UL Environment as well as the International EPD System and Ecoleaf (JEMAI) programs. This marks the first time a single PCR has been published under three different programs.

“We are very proud to have been part of this major collaborative project that successfully brought tire manufacturers from all over the world together to define common rules for measuring the environmental performance of tires,” says Violaine Magaud, Quantis Senior Sustainability Consultant and tire industry expert.

Sustainability is a priority for the tire industry and the development of the new Product Category Rules grew out of an explicit need for a common set of rules to calculate the environmental impacts of tires. This work is expected to accelerate industry transformation by facilitating the process of measuring product impacts across their lifecycle and establishing a global market for EPDs.