“Recyclable,” “biobased,” “carbon-neutral,” “climate-positive,” “biodegradable” — many sustainability terms are tossed around today, but consumers and companies are often unclear on what they really mean and the correct way to use them. Consumers need clear and credible information about the environmental impacts of the products they purchase. That’s why we’ve joined the UN One Planet Network program: Consumer Information for Sustainable Consumption & Production (CI-SCP), a global cross-sector platform dedicated to Sustainable Development Goal 12 (Sustainable Consumption and Production) that supports the provision of quality information on goods and services to guide consumers to make more sustainable choices.
“In our work helping companies communicate on sustainability, we see the importance of sharing information with consumers in a clear and credible way. Environmental topics can be very complex, and it’s easy to confuse or even mislead consumers. It is the responsibility of the company developing the communication to ensure consumers correctly understand the meaning and implications of claims and statements. As part of the UN One Planet Network CI-SCP program, we ensure we are up to date on the latest advancements on this topic. We can also contribute our sustainability expertise to a broader group to help promote more responsible consumption and production.”
Amanda Martin, Sustainability Communications Lead
Quantis empowers businesses to create and share their sustainability stories internally and externally through our full-service communications offering, which includes developing claims guidelines that help brand and marketing teams communicate credibly and avoid green-washing. Becoming a partner in the UN One Planet Network CI-SCP drives our mission forward in two ways.
First, joining CI-SCP helps us keep up-to-speed with the latest developments around consumer sustainability information so we can share this expertise with our corporate partners in our communications projects as well as events (such as the recent “Jeudi de Quantis” in Lausanne and Sustainable Brands Paris). When Quantis hosted the #SBParis Lifestyle Hub, we invited Beatriz Carneiros from UN Environment to share the CI-SCP’s Guidelines for Providing Product Sustainability Information with our corporate partners present.
Second, participating in CI-SCP enables us to share our expertise and best practices with a wider audience and build capacity in credible sustainability communications across the global CI-SCP network. That’s what we got invited to do when we contributed to the CI-SCP working group’s recent white paper and webinar on communicating about products’ social impacts.
The UN One Planet Network CI-SPC is a global platform that gathers public, private, and civil society actors. At Quantis, we believe this kind of cross-sector collaboration accelerates the transformation we need to reach the UN Sustainable Development Goals. We’re glad to be part of the team!