“Circular economy” is all the buzz. But what does it look like in practice? Should companies embrace its principles? Circularity calls for a shift from a linear take-make-waste model towards one based on sharing, leasing, reuse, repair and recycling. For companies, it presents significant opportunities to innovate and future-proof their business. It’s a win-win, yet when it comes to connecting the dots between circularity and sustainability strategies — and how to measure progress — companies are at a loss. In this video, Quantis Global Plastics + Packaging Lead Laura Peano explains what circularity means for business and how companies can start embracing its principles.